Privacy policy

Privacy Policy

Purely Home (a trading name of Ahuja & Family Ltd)

Effective Date: 17 December 2025

Purely Home (“Purely Home”, “we”, “us”, or “our”) is the trading name of Ahuja & Family Ltd, a company registered in the United Kingdom. We respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains what personal data we collect, why we collect it, how it is used, how it is protected, and what rights you have when you interact with our services.

We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This policy applies whenever you:

• Shop on our website
• Make a purchase in person using our point-of-sale system
• Contact us
• Receive marketing emails from us
• Use or browse our website

By using our services, you agree to the practices described in this Privacy Policy.

1. Who Is Responsible for Your Data (Data Controller)

Ahuja & Family Ltd, trading as Purely Home, is the data controller responsible for your personal data.

• Legal company name: Ahuja & Family Ltd
• Trading name: Purely Home
• Jurisdiction: United Kingdom
• Contact email: support@purelyhomeuk.store

If you have any questions about this policy or how your data is handled, you can contact us using the details above.

2. What This Policy Covers (Scope)

This Privacy Policy applies to:

• Purchases made through our Shopify-powered website
• Purchases made in-store using Shopify Point of Sale (POS)
• Emails or messages you send to us
• Marketing communications (where you have opted in)
• How visitors use and interact with our website

This policy does not apply to:

• Third-party websites or services not operated by us
• External links or platforms that we do not control

Those third parties are responsible for their own privacy practices.

3. Personal Data We Collect

a) Information You Provide Directly

When you interact with us, you may provide:

• Your name
• Your email address
• Your telephone number
• Your billing and delivery address
• Your order and purchase history
• Messages, enquiries, or feedback you send us
• Your marketing preferences

We only collect information that is necessary to provide our services and operate our business.

b) Payment Information

All payments are processed securely by Shopify and its authorised payment providers.

• We do not store full payment card numbers or security codes.
• We may retain transaction references and confirmation details for:
• Accounting and tax purposes
• Refunds and chargebacks
• Fraud prevention
• Legal compliance

c) In-Store (POS) Purchases

When you make a purchase in person using our point-of-sale system, we may collect personal data to:

• Complete the transaction
• Provide receipts
• Process returns or exchanges
• Maintain accurate and lawful business records

d) Automatically Collected Information

When you visit our website, certain information is collected automatically, including:

• IP address
• Browser type and device information
• Pages visited and interactions
• Cookies and similar technologies

We use Shopify’s built-in analytics only and do not use external analytics platforms.

4. How We Collect Personal Data

We collect personal data:

• Directly from you when you place orders or contact us
• Automatically through our Shopify-powered website and systems
• Through lawful business interactions, including customer support

We do not purchase personal data or obtain it from third-party data brokers.

5. Legal Reasons for Using Your Data (Lawful Bases)

We process personal data only where we have a lawful reason to do so, including:

• Contractual necessity – to process orders and provide services
• Legal obligations – accounting, tax, and regulatory requirements
• Legitimate interests – operating our business, improving services, preventing fraud
• Consent – for marketing communications

Where processing is based on consent, you may withdraw that consent at any time.

6. How We Use Personal Data

We use your personal information to:

• Process and deliver orders
• Take payments and issue refunds
• Respond to customer enquiries
• Send marketing communications (where consented)
• Prevent fraud and protect our systems
• Comply with legal and regulatory obligations

We do not use personal data for automated decision-making with legal or similarly significant effects.

7. Marketing Communications

We will only send marketing emails if:

• You have actively opted in, or
• The law otherwise allows us to do so

You can unsubscribe at any time by:

• Clicking the “unsubscribe” link in our emails, or
• Contacting us at support@purelyhomeuk.store

You will still receive important service-related emails, such as order confirmations.

8. Who We Share Your Data With

Shopify

Our website and point-of-sale systems are powered by Shopify.

Shopify processes personal data to operate our store, process payments, provide analytics, and support platform functionality. Shopify may process data across its global infrastructure in line with its own Privacy Policy.

Ahuja & Family Ltd does not control Shopify’s independent processing of data for its own purposes.

Other Service Providers

We may share personal data with trusted providers who support our business, including:

• Payment processors
• Courier and delivery services
• IT and email service providers
• Professional advisers (such as accountants)

These providers only receive information necessary to perform their services and must handle data securely.

Legal Requirements

We may disclose personal data where required by law or where necessary to protect our legal rights.

We do not sell personal data.

9. Data Security

We take reasonable steps to protect personal data, including using Shopify’s secure infrastructure and restricting internal access. However, no system is 100% secure over the internet, and we cannot guarantee absolute security; please avoid sharing sensitive information through unsecured channels.

• Personal data is retained only as long as necessary to:
• Provide Services
• Comply with legal obligations
• Resolve disputes
• Enforce policies

 

10. How Long We Keep Your Data (Retention)

We retain personal data only for as long as necessary to:

• Fulfil contracts and orders
• Meet legal and tax obligations
• Resolve disputes
• Enforce our rights

Where the law requires retention, we cannot delete data upon request.

11. Cookies

Our website uses cookies required for:

• Core website functionality
• Security
• Shopify analytics

You can manage cookies via your browser settings. Disabling cookies may affect website functionality.

12. Children’s Data

Our services are not intended for individuals under the age of 16.
We do not knowingly collect personal data from children.

13. Your Rights

Under UK GDPR, you may have the right to:

• Access your personal data
• Correct inaccurate information
• Request deletion (subject to legal limits)
• Restrict or object to processing
• Request a copy of your data
• Withdraw consent

These rights are not absolute and may be limited by law.

To exercise your rights, contact:
📧 support@purelyhomeuk.store

You may also lodge a complaint with the UK Information Commissioner’s Office (ICO).

14. International Data Processing

Purely Home (Ahuja & Family Ltd) sells and delivers products within the United Kingdom only.

However, some service providers (including Shopify and payment processors) may process personal data outside the UK for purposes such as secure hosting, fraud prevention, customer support, and system maintenance.

Appropriate legal safeguards are in place to protect personal data processed outside the UK.

We do not transfer personal data internationally for marketing, resale, or unrelated commercial purposes.

15. Changes to This Policy

We may update this Privacy Policy from time to time.
The most recent version will always apply once published.

16. Contact Us

If you have questions about this Privacy Policy or your personal data:

📧 support@purelyhomeuk.store